Category Archives: business

Jamie Cheng on Indie Free to Play [Business]

There’s a nice interview up at Worlds In Motion with Klei Entertainment (Eets) founder Jamie Cheng on the issue of the free to play model, especially in relation to their new game Sugar Rush.

It’s a pretty detailed look at what goes into deciding to implement a FTP model in a game, how specific models are devised, and some of the overall benefits and problems FTPs face in the Western market. On why the FTP may be a really viable option for (good) indie games, Cheng had this to say:

Luckily Nexon has the standpoint that we’re not going to release the game until it’s a quality game.

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Does Gaming Make You More Productive? [Business]

PC World Business Center has an interesting article up about gaming in the workplace that looks at the way some companies are using games as team building tools, rewards and incentives.

As well as the expected ‘bonding’ (e.g. using America’s Army to learn about teamwork) one company issues staff with tokens for performing their jobs that can be exchanged for time playing videogames. Personally, in these uncertain times, I would prefer money. Perhaps that’s just me.

At Kotaku towers, of course, we are the exceptions that may prove the rule. Our jobs here involve a lot of gaming and the systematic absorption of gaming culture via machines like the ones they use in A Clockwork Orange.

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Could The Recession Hit Casual Gaming The Hardest? [Casual Gaming]

Sooner or later someone is going to have to give us a definitive answer in the “will gaming survive the recession” debate. This week, ‘analysts’ reckon that the answer for casual gaming is ‘maybe not’.

The problem is in the ‘Casual’ bit. The scores of newly minted gamers attracted to shorter, shallower games are more likely to ditch them when the going gets expensive, says Piers Harding-Rolls of Screen Digest, “We are not sure how the recession will affect the buying habits of these new, more casual mainstream consumers. [They] are more likely to view gaming as a discretionary luxury.”

Equally, though, once they are hooked on videogames might we expect the casual crowd to seek out games with a bit more depth and longevity, just in terms of bangs per buck?

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EA Decides Against Opening A Vancouver Studio, Blames Sucky Sales [Electronic Arts]

Boy, things are just going from bad to worse for poor Electronic Arts. Latest piece of bad news? The company have had to shelve plans to open a new studio in Vancouver.

While EA already have two studios in the Canadian city - Black Box and EA Canada - there were plans to open a third. Were. That was before EA’s holiday lineup tanked at retail, however, and in light of reduced cash flow the company have had to tighten their belts.

“These are challenging times, they’re uncertain times for our industry and across the board,” EA’s Colin Macrae said in a statement. “We continue to be firmly rooted in Vancouver.”

Lucky they are.

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Ubisoft Wanted City Of Heroes Devs Too [Ubisoft]

It’s probably the surprise story of the week: broke-ass Atari rolling the dice and buying City of Heroes developer Cryptic Studios. Was a little…unexpected.

Equally unexpected, then, is the news today that Atari actually beat somebody to the punch with the deal. And somebody that had money.

Speaking at the UBS Annual Global Media Conference, Ubisoft’s CFO Alain Martinez revealed that the French giants were also looking to buy the renowned MMO devs.

We lost one deal which we were a bit mad [about]. We lost Cryptic; it’s a US company that was taken by Atari…we were a bit disappointed.

No kidding. Beaten in a bidding war by a company with no money? That’s gotta sting.

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More Books On The DS Following Harper Collins/Nintendo Deal [Books]

The Times (the proper London one, not that New York pretender) is reporting that Nintendo has signed a deal with publishers Harper Collins related to its new ebook collection for the DS - 100 Classic Book Collection.

The article seems to imply that Harper Collins are just helping Nintendo get the ‘classic’ books onto the DS, but all of the books on the cart are in th epublic domain and available in electronic form via the Project Gutenberg, so one has to assume that the publisher will be providing some of its own catalogue of titles for future download or cartridge release.

Currently an additional 10 titles (all free) are up for download via Nintendo WiFi.

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Atari Buys City Of Heroes Devs [Atari]

You keep on with that resurging, Atari! It’s just been announced that the once-beleaguered publisher have bought MMO developer Cryptic Studios. Who you may know from their little game City of Heroes.

Or if not that, then you may know them from the upcoming Star Trek Online. The deal is performance-based, and at the moment will include three games: Champions Online, due next year, Star Trek Online, due in 2010, and a third, secret game due in 2011.

Atari acquires Cryptic Studios [GI.biz]


Sony Slash 8,000 Jobs [Disturbance In The Workforce]

What economic crisis? This economic crisis. Sony just announced that 8,000 employees are to be given the arse, courtesy of a round of cost-cutting aimed at stemming the worst losses of the economic crisis.

The 8,000 will be let go by March 2010, and all come from the company’s electronics division, which has 160,000 workers in total. There’s nothing more specific than that at the moment, but if the PlayStation group escaped unscathed we’d be mighty surprised.

Sony slashing 8,000 jobs amid global downturn [Yahoo! News]


Guitar Hero Peaking Says Analyst [Eedar]

An analyst for Electronic Entertainment Design and Research (EEDAR) says that new sales figures show that the Guitar Hero franchise may have reached its peak.

“Currently, we expect unit sales to decline by more than 50 percent series-over-series for November,” said EEDAR’s Jesse Divnich, “This is coming off the October month where series-over-series units declined by more than 60 percent.”

Despite this, EEDAR believe that Guitar Hero, Rock Band and maybe even Guitar Praise are around for the long haul.

“In fact, we expect Guitar Hero and Rock Band releases for the next 10 years as they will always have a large and loyal market base, just as [Dance Dance Revolution] is still today a very profitable franchise for Konami, even though that series reached its peak a long time ago.”

Guitar Hero “Reaching its Peak” - Analyst [Edge]


Midway Are 50 Days Away From Bankruptcy [Midway]

Poor Midway. They sure ain’t what they used to be. From arcade powerhouse to third-rate console publisher, today it’s been revealed the company are now facing a new low.

An SEC filing uncovered by Variety shows the company have 50 days to settle their outstanding debts. Debts that, as of today, stand at $150 million. Pity Midway don’t have that kind of money.

As it stands, they have a pinch over $10 million. So, no, over the next 49 days they will not be repaying their debts. Which means they’ll have to look at alternate options.

Those options basically entail getting advisory company Lazard to help them out.

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