Category Archives: Industry

NPD Figures Bring Out the PS3 Hate [Playstation 3]

The Washington Times didn’t take the news of Sony’s poor Playstation sales well. They’re calling the sales fumble internal sabotage, and they’re hopping mad about it.

Sure the Playstation 3 didn’t do so well last month, selling 378,000 console sales in November, down from 466,000 last November. And the PS2 also saw a drop in sales, with the company moving less than half what they did last year.

But sabotage?

XBox 360 has made serious inroads by dropping the price of its core system to $199. So how did Sony respond?

By releasing a new version of the PS3 … that’s $100 more expensive. Yes, it comes with a game, and yes, it has more hard-drive space, to which I respond: Who cares?

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Game Developer’s Top 52 Game Developers Of 2008 [Lists Lists Lists]

Smart move by Game Developer magazine! Rather than chronologically list their top developers for 2008, they’ve taken a cue from the Bush administration’s anti-terror campaign and split them up into a deck of cards.

The deck is split, as decks are, into four suits. The spades are the industry’s “trailblazers”. Folks like Blizzard’s Rob Pardo, Epic’s Tim Sweeney and Media Molecule’s Alex Evans.

The clubs are gaming’s “ambassadors”. Some of those selected for this honour were Valve’s Gabe Newell, Nintendo’s Satoru Iwata, Hideo Kojima and PSN talent scout Rusty Buchert.

The hearts are “entrepreneurs”. So, yes, think the business types. Guys like EA boss John Riccitiello, the Houser brothers from Rockstar, Ted Price from Insomniac and Reggie Fils-Aime.

Finally, the diamonds.

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Microsoft Prepared For the Winter of Our Economic Discontent [Xbox 360]

Microsoft may not be looking at further price cuts for their console as the country tip-toes through this recession, but they’re looking at ways to make their console attractive to thrift-minded families.

“I don’t think anyone anticipated the current economic situation,” Aaron Greenberg, group product manager for Xbox 360 said. “We are fortunate to be able to lower our price on our products, offer a great value at a time when consumers are being much more picky. People are staying home more, people are making more family purchases than the past, devices that can deliver a variety of entertainment.

“I think that’s benefited us tremendously, the fact that the Arcade (Xbox 360) is even cheaper than the Wii has helped us.

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Microsoft Expects They Doubled Playstation Sales in November [Xbox 360]

With a casual-friendly interface, a low-priced console and a bevy of games, Microsoft believes that their Xbox 360 may have more than doubled Playstation sales last month, Aaron Greenberg, group product manager for Xbox 360 said today.

And we won’t’ have long to wait to see if they are right, official NPD numbers are expected tomorrow.

“The PS3 is a third player, they are at risk of reaching a single digit market share,” Greenberg added. “They are a premium priced product in a tough economic time. They have a tough position to try and sell a product.

“The window of time when they were the cheapest Blu-ray player, those days have passed now.”

Greenberg says that the key to success in a three console market is to differentiate your console, something he believes Microsoft has managed to do while Sony hasn’t.

“The type of experience we are delivering is very different than the Wii,” he said.

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Deal of the Day: EA Stock 14% Off! [Electronic Arts]

Yesterday’s announcement that things aren’t so rosy at Electronic Arts seems to have hit the publisher’s stock below the belt.

This morning the stock opened up with a value of $16.66 a share, down from last night’s closing bell value of $19.35, according to Yahoo Finance and their fancy charts. Today the stock seems to be on a bit of a roller coaster ride, one with it’s share of ups and downs, but none of those ups getting them anywhere near that $19 share value.

The video game industry may be recession proof, but if it is, it’s only by comparison to all of those other industries out there tanking right now.


Capcom Snags Midway’s Marketing VP [Campcom]

Another choice bit of Midway property changes hands as Capcom Entertainment announces the appointment of former Midway VP of Marketing Mona Hamilton as their new VP of Marketing.

Mona joins Capcom after a five year run at Midway Home Entertainment, having previously worked as a group brand manager for Ubisoft, and was named one of the top 100 Influential Women in the games industry by Women in Games International in 2006.

“Mona and I have worked together successfully in the past and I’m pleased to welcome the addition of her management style and marketing perspective to the group here at Capcom,” said Mark Beaumont, chief operating officer and head of Capcom consumer software publishing in the Americas and Europe.

Midway might be in dire straits at the moment, but you can’t blame their marketing team for that.

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The Megatrends of Gaming: Multiplayer Gaming [Game Design]

We mentioned Pascal Luben’s series on the ‘megatrends of gaming’ back when it kicked off with part one; since then, he’s done a second part and is now back with part three.

Unsurprisingly, multiplayer gaming is a big trend — big enough to get a whole essay devoted to it. Luben looks at a number of issues and (future?) developments in the multiplayer arena. Of particular interest was his discussion of how to create a satisfying experience for veterans and newcomers alike:

Online gaming is sometimes like a jungle. Anonymity, coupled with an absence of regulation or any real consequences, tends to encourage all of the excesses of behavior characteristic of humanity.

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Puzzle Quest and the ‘Best of Both Worlds’ [Puzzle Quest]

GameSetWatch has a nice essay up from Gregory Weir, who takes a look at why Puzzle Quest was so damn successful at creating a satisfying hybrid.

Weir takes a reasonably detailed look at how designers successfully married RPG and match 3 elements, and why Puzzle Quest is the best example of a well deployed hybrid design. He offers the following words for designers:

When creating genre-spanning games, developers should follow Puzzle Quest’s example. They should choose genres that can interact well with each other, and look at places where the tropes of one genre can be exploited, as with Puzzle Quest’s use of puzzle gameplay as a battle system.

Additionally, developers should not fall into the trap of believing that the novelty of genre fusion will make players forgive a shoddy implementation of the individual genres.

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NetDragon Announces “Disney Fantasy Online” [Netease]

It’s been one hell of a week for Chinese company NetDragon, who announced (along with EA) the development of a Dungeon Keeper MMO. In addition, they’ve announced the development of Disney Fantasy Online.

The game is to be launched in China in Spring ‘09; full release after the jump.

NetDragon and Disney to launch first MMORPG “Disney Fantasy Online”

[2 December 2008, Hong Kong] NetDragon Websoft Inc.(”NetDragon” or the “Company”, and its subsidiaries collectively called the “Group”; Stock Code: 777), one of the leading online game developers and operators in China, together with The Walt Disney Company’s Interactive Media Group today announced their first Massively Multiplayer Online Role Playing Game (MMORPG) “Disney Fantasy Online” will be launched in Spring 2009.

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Pon-Pon-Pata-Pon: Hiroyuki Kotani on Patapon [Patapon]

There’s a wonderful interview at Gamasutra with Hiroyuki Kotani, creator of Patapon — a game that I still adore, having snuck in quite a lot of time with it on my PSP.

The interview touches on a number of subjects, from how the idea for Patapon came into being and the actual development process; it’s a fairly quick read at a mere four pages. On the simple versus deep conundrum, Kotani has this to say:

There’s been a belief that a simple game can’t be deep, and I think that a simple game can be deep; and, conversely, I think that a complicated game might be a shallow game, from a gameplay perspective — it just has a lot of complication.

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